SaaS metrics: NRR, ARR, churn, CAC payback and revenue recognition
A metric is only useful when everyone defines it the same way. These pages give the definition first, then the arithmetic, then the places the definition goes wrong.
| Page | The answer in one line | Words |
|---|---|---|
| Net revenue retention: formula, example, benchmarks | Net revenue retention measures how much recurring revenue a customer group still pays a year later: the formula, a worked example, GRR, ARR and benchmarks. | 2,445 |
| ARR vs MRR: difference, formula and when to use each | MRR is recurring revenue per month and ARR is the annual figure, but ARR has two definitions. Formulas, a worked example, GAAP revenue and how filers define it. | 2,449 |
| SaaS churn rate: formula, examples and benchmarks | Churn rate is the share of customers or recurring revenue lost in a period: the formulas, a worked example, benchmarks and how public filers define it. | 3,450 |
| CAC payback period: formula, example and benchmarks | CAC payback period is the months of gross profit a new customer needs to repay their acquisition cost: formula, worked example, benchmarks and filer recipes. | 3,043 |
| SaaS revenue recognition: ASC 606 steps and examples | How SaaS companies recognize revenue under ASC 606: the five steps, deferred revenue, upgrades, refunds, usage fees, commissions and worked examples. | 4,749 |
| 5 pages in this section | 16,136 | |